Differenze

Queste sono le differenze tra la revisione selezionata e la versione attuale della pagina.

--- mds:pa:start [19/09/2019 alle 07:51 (6 anni fa)] – [Teaching Material] Salvatore Ruggieri
+++ mds:pa:start [08/09/2021 alle 12:25 (4 anni fa)] (versione attuale) – [Instructor] Nicola Ciaramella
@@ Linea 1: / Linea 1: @@
-====== Programmatic Advertising A.Y. 2016/17 ======
+====== Programmatic Advertising A.Y. 2019/20 ======
 When you submit Google (or another search engine) a request, you fire an online auction: in much less than a second, many advertisers’ algorithms launch their offers and a Google algorithm chooses the winners, which gain the right to show you their advertisements. Similar events happen when you enter a web site, a social network or an app delivering you advertisements.\\
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 No advanced background in mathematics or computer science is required.
-Contents:\\
-•	Digital advertising and e-commerce: business context; programmatic vs. traditional approach; the profession of programmatic advertising; the economy of online auctions.\\
+=====Contents=====
-•	Decision-making: expected utility, optimization, heuristics.\\
-•	Multi-armed bandits: a conceptual framework for maximizing profit in a dynamic uncertain environment.\\
+  * Digital advertising and e-commerce: business context; programmatic vs. traditional approach; the profession of programmatic advertising; the economy of online auctions.
-•	Basic statistical tools: distributions (like Normal, Binomial, Beta); concept of simulation; Bayesian inference.\\
+  * Decision-making: expected utility, optimization, heuristics.
-•	Forecasting: regression; time series analysis; matrix-based methods.\\
+  * Multi-armed bandits: a conceptual framework for maximizing profit in a dynamic uncertain environment.
-•	Advertising and e-commerce with customer profiles available.
+  * Basic statistical tools: distributions (like Normal, Binomial, Beta); concept of simulation; Bayesian inference.
+  * Forecasting: regression; time series analysis; matrix-based methods.
+  * Advertising and e-commerce with customer profiles available.
 =====Instructor=====
   * **Nicola Ciaramella**
-    * [[http://pages.di.unipi.it/ruggieri/]]
+    * [[sidunipisa@gmail.com]]
-    * [[ciaramella@noesis-research.com]]
 =====Teaching Material=====